![]() ![]() PART I: PUTTING THE `CON' INTO CONCEPT 2 3 4 Remembering Marketing: The Future is History 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd 32, M-Block Market Greater Kailash ± I New Delhi 110 048 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library I6850 4 I6851 2 (pbk) Library of Congress Control Number available Typeset by Mayhew Typesetting, Rhayader, Powys Printed and bound in Great Britain by Athenaeum Press, Gateshead SAGE Publications Ltd 6 Bonhill Street London EC2A 4PU SAGE Publications Inc. Inquiries concerning reproduction outside those terms should be sent to the publishers. Ø Stephen Brown 2001 First published 2001 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers or, in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Stephen Brown eBook covers_pj orange.indd 18 ![]()
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